I LED some training recently, with an energetic bunch of PR people at their beautiful offices. I set a challenge to write a press release about a new company bringing new jobs to a city. The press release was to go to regional media.
It was an interesting exercise to see what they came back with. Overall, the standard of writing was high - but some subtle and not so subtle changes were needed to make their press releases more effective.
Continue reading "Mistakes to avoid when writing press releases" »




