New Manchester courses for PR account executives

WHAT makes a journalist follow up a media pitch from a PR executive? How do newspapers choose which case studies make their pages? What is the difference between pitching a feature to the FT and a column to the Mail on Sunday?
With some of the leading UK national newspaper and magazine journalists on our staff, the:101 is uniquely positioned to answer those questions and more.

We are running our first ever Nationals Training Day in Manchester on April 10th with leading national journalists Michael Cross, Louise Tickle, Linda Jones and Sally Whittle.
This one-day workshop is a great opportunity to meet with a team of highly experienced, working journalists, and combines two of our most popular courses: email:101 in the morning, and nationals:101 in the afternoon. The whole day is fun and interactive, and focuses squarely on giving delegates the confidence and practical skills needed to sell any client into the national press.

Who should attend?

PR account executives and account managers who pitch national newspapers by phone or email
Press officers who want to increase coverage of their organisation in the press

What does the course teach?

Practical techniques for crafting effective email pitches and press releases
How to use the news agenda to secure coverage for clients
Inside tips on putting together compelling feature pitches for national pages
How to avoid common pitching mistakes and pitfalls

About the trainers

Linda Jones is a highly experienced features journalist who writes about everything from education and business to parenting and true-life stories. She’s sold stories to most UK newspapers in recent years, including the Sun, Daily Mail, Daily Express, and the Independent on Sunday.

Michael Cross was a member of the launch team at the Independent, where he worked for several years as a business reporter. He now writes regularly for the Guardian newspaper and website, and edits supplements for the newspaper on public sector, business and technology.

Louise Tickle specialises in writing about travel, business, education and the environment for newspapers including the Observer, Sunday Telegraph and the Guardian.

Sally Whittle is a highly experienced freelance business journalist who regularly writes for the Guardian and Independent newspapers. She specialises in writing about technology, business, HR and the public sector.

Booking Information

If you’d like to find out more about this or other 101 training courses, you can find detailed information on our website at www.the101.com.

The:101 Nationals Training Day takes place at the Didsbury House Hotel in Manchester on April 10th, and runs from 9.30am to 5.30pm. The complete day costs £360 per delegate, including all course materials and lunch with our team. Delegates may attend for the morning or afternoon session only at a cost of £200 per delegate. Group discounts are available, and we offer a 50% discount for charities and social enterprises.

Bookings can be made online at www.the101.com or by telephoning Sally Whittle on 01253 731 986 or emailing sally@the101.com. Places are strictly limited, and will be allocated on a first come first served basis.