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March 26, 2007

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Great site! I will definitely put you on the goodcopybadcopy blog roll.

I've often struggled how to describe myself and, I'll be honest, I use the 'w' word. Why? Because I feel it's sufficiently broad to encompass what I do - from advertising copy to interviews with CEOs for staff magazines.

"Journalist" or "reporter" seem misleading because there's usually a PR element to my work, yet "copywriter", aside from having a whiff of tautology about it, doesn't convey the amount of research I have to do.

Perhaps I should be using "hack"?

I like writer. Not entirely sure why, I think it just gives a greater emphasis on the skill involved. A reporter, to me, sounds like a cog in the machine.

Note from Linda: This comment was left on an earlier version of this piece - but it's so good I'm adding it:

My working definitions based on good old fashioned prejudice, i'm sure....

Writer: JD Salinger. Or a journalist who sincerely believes that good journalism is somehow all about crafting words, each one a golden nugget. Until he meets his first real sub.

Hack: A tabloid journalist who has apparently confused his job with that of crime-fighting sidekick. 'Hack' smacks of someone who spits in the eye of authority and who would shaft his grandma for a page lead.

Journo: Someone who wishes journalism was a bit more like PR where they all have fun nicknames.

Reporter: Kate Adie. John Simpson. Someone who goes out and reports on actual events that are newsworthy and interesting.

Journalist: the rest of us who realise most of what we do just fills up the pages between the ads and if we're lucky, our mates or our next boss might read it.

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